1.  PRODUCTION DESIGN & CONCEPT ART   |   2.  3D ENVIRONMENT DESIGN   |   3.  3D LOOK DEVELOPMENT   |   4.  DIGITAL MATTE PAINTING   |   5.  MOTION & XR

WORKFLOW

We balance the speed of Generative AI with the creative control of sketching, 3D, and Digital Matte Painting. The workflow is fluid and iterative, allowing us to move freely between stages as ideas evolve.

1. PRODUCTION DESIGN & CONCEPT ART

High-Velocity Ideation to Lock in Your Vision.
Tools: 2D sketching, ComfyUI, Photoshop

We establish your project's visual foundation from the earliest phase. For many clients, this high-velocity concept stage is all that is required to lock down a vision or win a pitch.

Moving straight from a script or treatment into production, we deploy an agile design pipeline that fluidly blends sketching, photobashing, 3D kitbashing, and advanced generative AI. This multi-disciplinary approach allows us to rapidly capture striking, high-atmosphere aesthetics without the friction of building heavy 3D geometry from scratch.

High-resolution Key Art Packages: Flawless, standalone hero images.

Visual Pitch Bibles: Curated mood boards and aesthetic rules for presentations.

Atmospheric Mood Films: Fully edited, concept videos with sound design. 

2. 3D ENVIRONMENT DESIGN

Asset Modelling & Spatial Logic 
Tools: Blender

We rapidly transition concept art and ideas into 'physical' space using 3D sketching and AI-assisted asset modelling. Building 3D layouts in Blender allows us to build upon our concept art designs with precise intention, whilst seeing how things look from any point of view. This agile approach lets us map out the world of the film and lock down its spatial logic on tight timelines, whether we are generating unconstrained, pure fantasy realms or designing an architectural asset to fit in the context of a real city.

• High-speed 3D layout blocks: Rapid spatial block-outs to test scale, composition, and ensure assets feel structurally unified with the landscape.
  
  
• Virtual set mockups: Preliminary environment layouts for director approval. 
  
  
• World assets: Production-ready 3D components, structural sets, environmental terrain, and props.

3. 3D LOOK DEVELOPMENT

Art Direction & Virtual Cinematography
Tools: Unreal Engine

We transform static 3D layouts into living, explorable digital backlots. Working in Unreal Engine allows production design, cinematography, lighting, and atmosphere to be developed together in a real-time environment. Architecture, landscapes, and sets can be experienced at full scale, including in VR, helping creative teams evaluate composition, mood, visual continuity, and environmental conditions across the entire production before filming begins.

• Explorable 3D Scenes: Real-time environments that can be navigated and reviewed from any viewpoint.
  
  
• Film Location Mapping: Entire productions mapped spatially, connecting locations and sets into a coherent world.
  
  
• Lighting & Atmosphere Studies: Testing day, night, and environmental conditions within a unified scene.
  
  
• Virtual Cinematography & Pre-Vis: Exploring composition, lens choices, and camera movement before production.

4. DIGITAL MATTE PAINTING

Photo-Realism & Keyframe Art
Tools: Photoshop

Digital matte painting extends 3D environments by introducing vegetation, skies, atmospheric layers, background elements, and enhancing textures from 3D in Photoshop. It focuses on details that are more efficient to resolve in 2D than through full 3D production, while pushing the image toward final frame realism.

It is also where the final look is shaped, refining lighting, atmosphere, and surface detail to establish the definitive cinematic image.

• Definitive style frames: High-end keyframes that dictate the final filmic look.
  
  
• High-fidelity matte paintings: Finely detailed, production-ready digital backdrops.
  
  
• Final production assets: Polished environment layouts ready for the screen.

5. MOTION & XR EXPERIENCES

Tools: Unreal Engine, ComfyUI, Nuke

Delivering the final universe in whatever multi-format medium the narrative demands. Because our worlds are built progressively, assets are never locked into a single flat frame. We deploy the finished universe fluidly across static, moving, or interactive media to captivate audiences and elevate brands.

• High-atmosphere films: Finished, cinematic moving-image content.
  
  
• Playable VR/AR/XR spaces: Optimised, three-dimensional interactive ecosystems.
  
  
• Game level layout blocks: Structural environments built for playable exploration.
  
  
• Virtual Production backdrops: High-fidelity 3D assets/scenes.
  
  
• Practical sets and props: Physical fabrications, props, and tangible assets built for real-world production.

We don’t believe in one-size-fits-all pipelines.

Every world has its own logic, and every production has its own demands. Together, we build a custom hybrid workflow engineered specifically to map your vision and take your audience Somewhere New.

Let's discover a world together.
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